Language - Media terminology. For example, medium close-up and masthead. We will be using medium close-up shots on our magazine.
Institutions - Producer of a media text.
Ideology - System of ideas and beliefs. The choices that are made to create a media text.
Audience - The target audience that the magaine will appeal to and who it will affect. My magazine's target audience will be students.
Representation - How things are portrayed to the target audience.
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