Language - This will include camera angles, colour codes, layout or "splash" and a house style. These are the conventions of magazines, so after analysing different music magazines I will choose how I will use these conventions on my own magazine.
Institution - Institutions are the publishing companies of magazines. For example, Q is published by Bauer and NME is published by IPC. The publishing companies have a market and target audience for each magazine that they publish as they are in competition to make profits.
Ideology - Each different magazine has a set of morals, values and messages. You can analyise the ideology of NME magazine as it has different connotations. NME stands for New Music Express which suggests that the magazine is fast to deliver the newest music. It also sounds like 'enemy' and this can imply that the magazine is the enemy of mainstream music.
Audience - All magazines have target audiences. These are usually defined by age, gender, type and social classes (A, B, C1, C2, D and E). Q magazine may have a different target audience to NME magazine as it is more expensive, suggesting that NME appeals to C2, D and E social classes.
Representation - The front cover of music magazines usually represent the target audience. This is because the readers like to see what they perhaps aspire to be like and it increases sales.
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