Mixmag magazine focuses on the genre of dance and house music. Mixmag has very different conventions to the indie/rock magazines like NME and Q. The name of the magazine 'Mixmag' could suggest that it includes a mix of music genres, but it also could relate to DJ's mixing tracks which would be more suitable.
The masthead on this cover is conventionally placed at the top of the magazine and is the first thing the readers will notice. This masthead fits in with the housestyle of this particular cover, however after reasearching Mixmag I have learnt that Mixmag do not keep a particular housestyle or a theme to the magazine. All of the covers are different and some do not even feature a picture on the front cover. However, taking this into consideration, the masthead does stay the same but varies in colour etc.
The main image creates the feel of summer and sun, which all relates back to this edition of Mixmag "Ibiza 08." The model is wearing a bikini which is not usually seen on music magazines as this does not fit into a particular genre of music. For example, leather is related to rock etc. However, with the Ibiza edition it fits in well as it Ibiza is stereotyped as the 'party island'. As the model is not someone famous or iconic it doesn't advertise a particular band so this may create a wider audience as it appeals to the people who generally like dance music, not a certain DJ/band. The colours in the image are all very bright and vibrant which relate back to the main feature and promote it even further as it looks an enjoyable and summery place to visit.
The target audience for this magazine is likely to be the younger generation, around the age of 20, as it is all about clubbing and dance music. This kind of music and lifestyle would usually not appeal to a person that is older. We get this impression because the model is a young woman wearing a bikini and lots of jewellery which is much more appealing to youngsters who enjoy going out. The price of the magazine is £4.20 which is quite expensive, however the magazines comes with a free CD "Herve's Party Bombs!" This further promotes the magazine and the music that they advertise as it is spreading the music around. The banner also suggets a younger audience "Huge Club Guide 1,384 nights out in this issue!"
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